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https://www.youtube.com/watch?v=5EkiOwoLz-4 |
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http://www.fool.com.au/2016/04/15/aldi-is-stealing-market-share-from-woolworths-limited/ |
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http://www.heraldsun.com.au/business/aldi-to-seize-more-market-share-from-coles-and-woolworths/news-story/ac33ebe273f607e214a0d034701fcae0 |
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http://www.newsmediaworks.com.au/woolworths-coles-lead-the-way-in-retail-advertising/ |
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http://catchfiremarketing.com/consulting-services/marketing-evaluation/ |
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http://www.volkswagen.com.au/en/technology_and_service/service_app.html |
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http://blog.thepertgroup.com/blog/2012/11/uncategorized/the-price-of-fame-advantages-risks-when-using-celebrity-endors*****ts/ |
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http://blog.euromonitor.com/2014/05/the-power-of-celebrity-part-1-types-of-celebrity-marketing.html |
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http://www.bizjournals.com/cincinnati/stories/2002/04/15/smallb3.html |
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https://sharpencx.com/pokemon-go-consumer-behavior/ |
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http://searchengineland.com/pokemon-go-augmented-reality-future-local-marketing-254015 |
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https://splashmedia.com/digital-marketing-blog/healthcare-care-pokemon-go/ |
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http://scottebales.com/weve-seen-pokemon-go/ |
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http://www.nationmultimedia.com/business/BMW-Group-Manufacturing-Thailand-sends-zero-waste–30290399.html |
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https://www.bmwgroup.com/en/next100.html |
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https://www.press.bmwgroup.com/global/article/detail/T0258269EN/bmw-group-driving-the-transformation-of-individual-mobility-with-its-strategy-number-one-next?language=en |
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https://www.bmwgroup.com/en/next100.html |
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http://www.bmwblog.com/2009/11/04/the-ultimate-driving-machine-the-perfect-slogan/ |
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by “real” scientists |
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why so many people hit the like button |
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http://view.ceros.com/ceros-marketing/brand-storytelling-technology/p/ |
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http://www.surrey.ac.uk/Training/doc***ents/definitive-guide-to-marketing-metrics-marketing-analytics.pdf |
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https://searchenginewatch.com/2016/02/04/25-metrics-to-measure-your-content-marketing-efforts/ |
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https://www.ceros.com/blog/the-roi-of-creative-art-science-in-marketing/ |
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social media |
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You Tube |
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FORBES Most Powerful Brands in 2015 |
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https://education.lego.com/en-au/about-us/lego-education-worldwide/lego-facts |
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http://www.natgeotv.com.au/history/lego-facts.aspx |
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http://www.adweek.com/socialtimes/how-fans-changed-the-face-of-legos-marketing-strategy/15645 |
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http://www.adnews.com.au/news/lego-builds-on-strategy-brings-giant-christmas-tree-to-melbourne> |
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http://www.afr.com/leaders***p/lego-brink-of-bankruptcy-to-2015s-most-powerful-brand-20151006-gk2bf3 |
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keep prices low 365 days of the year |
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“Kmart hacks” |
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https://mumbrella.com.au/making-kmart-irresistible-177408 |
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http://www.heraldsun.com.au/business/kmart-chief-guy-russo-is-a-man-for-all-seasons/story-fni0dcne-1226789086424 |
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http://www.smh.com.au/business/retail/target-and-kmart-merger-will-lose-sales-to-big-w-wesfarmers-warned-20160419-go9stk.html#ixzz49fEA8aTi |
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http://www.smh.com.au/business/retail/karget-will-lead-to-smaller-target-and-bigger-kmart-20160421-gobrlg.html#ixzz49fDpJeUw |
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http://www.qua.com/ |
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http://www.kotaku.com.au/2016/04/d****-smith-is-a-sad-wasteland-of-defeat-and-broken-dreams/ |
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https://www.youtube.com/watch?v=mnSgHLBpOpw |
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http://www.kotaku.com.au/2016/04/d****-smith-is-a-sad-wasteland-of-defeat-and-broken-dreams/ |
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(Roy Morgan 2016) |
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(businessinsider.com.au 2016) |
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(Adnews 2016) |
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(Roy Morgan 2015) |
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(ABC News 2016) |
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https://www.gartner.com/doc/2984821/cmo-spend-survey–eye |
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http://www.roymorgan.com/findings/6762-supermarket-sweep-aldis-share-of-aussie-market-still-rising-201604142258 |
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http://www.adnews.com.au/news/coles-focuses-ad-spend-on-financial-services |
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http://www.roymorgan.com/findings/6442-supermarket-loyalty-whats-that-201509072312 |
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http://www.businessinsider.com.au/telstra-has-deposed-woolworths-as-australias-most-valuable-brand-2016-4 |
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http://www.abc.net.au/news/2016-02-26/woolworths-reports-almost-$1-billion-loss/7202004 |
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Beyond the four whee&h****ip; |
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Delbert c****lin |
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Beyond the four whee&h****ip; |
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Delbert c****lin |
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